Category: Marketing

  • 88: Jason Earle, Founder & CEO at GotMold

    88: Jason Earle, Founder & CEO at GotMold

    SUMMARY:

    This episode of The All-In Podcast features an entrepreneur recognized nationally in the mold remediation space – but the conversation turns down a path that is about much more than business prowess. Dan welcomes Jason Earle, the founder and CEO of GotMold?, whose career and life journey has encompassed life lessons from which he’s drawn wisdom and perspective applicable across the board.

    Raised on a non-working farm outside Princeton, NJ, health challenges early in life led to Jason dropping out of high school. He lost his mother to suicide early in life and wrestled by the age of 13 with what would later become full-blown alcoholism. Not a very promising start, but at every turn Jason stayed open, curious and showed up. That attitude brought him to an early opportunity that proved highly lucrative on Wall Street and ultimately to the idea that was the basis for 1-800-GOTMOLD?, a mold detection and remediation company that features affordable home test kits. Along the way he humbled himself in the face of a substance abuse problem that – now four years sober – he is grateful to have suffered. No entrepreneurial journey is without its dark spaces and shadows. Guests like Jason are what make the All-In podcast a community and empathetic resource for whatever challenge we’re facing along our career – and life – path. 

    Jason’s team has put together a special landing page for All-In listeners with a 10% discount code and access to an e-book that provides an overview on mold that can be found here.

    Click here to enjoy additional episodes of All-In

    KEY TOPICS:

    • About Jason’s idyllic early childhood on a small, non-working farm outside Princeton, NJ – and his not-so-idyllic health challenges with asthma and extreme allergies.
    • The loss of Jason’s mom to suicide was traumatic but a pivotal event, not only because it was a traumatic disruption but also because the experience changed his perspective on … perspective, and the role it plays in the choices we alone can make.
    • After having to drop out of high school due to ongoing health issues, Jason got a gas station job while pursuing his GED. A chance meeting with a BMW driver in need of a tire repair changed Jason’s trajectory.
    • Jason discovered that what Woody Allen famously said is true: 90% of success in life is just showing up. He took his BMW customer up on an offer, showed up on Wall Street to interview for an entry-level job and was on his way to a lucrative career.
    • Ultimately, after success and the passage of time, Jason moved on from the financial industry and, while contemplating his future, read about a case of mold-related adult-onset asthma that got him thinking. That was the start of his curiosity about mold and its ramifications (starting with his own childhood respiratory illnesses).
    • About four years ago Jason and Got Mold? Doubled down in its commitment to providing affordable home testing, something everyone can DIY at a cost of about $150.
    • In addition to turning childhood health challenges into a way to advance the quality of life for others, Jason is a recovering alcoholic who actively works as part of that community.
    • More about alcohol and the role it played in his life – showing up in many family members and in Jason’s own history by the age of 13. During his stint on Wall Street, a whole range of numbing agents were available and Jason sought to fit in. By the time he was 21, the problem had accelerated but it would be years of broken promises to himself before Jason found sobriety about four years ago. Drinking brought him to his knees, but it also taught him essential humility.
    • Behind the scenes: Dan and Jason touch on the ways in which many entrepreneurs shroud and avoid acknowledging vulnerabilities and problems such as substance abuse.
    • Jason reflects on a contemporary society that is so comfortable and easy that it becomes incumbent upon us to put ourselves in constructive physical or emotional stress in order to stay sharp and to grow.
    • Startling stats: Smoking is down from 60% to 13% of the population since the 1960s, but morbidity associated with respiratory illness is up 30% over the same period. We spend 90% indoors. 24.6 million Americans have asthma. 37 million Americans have chronic sinusitis, with 90% of those cases attributed to mold. Academic studies have even linked mold to depression.
    • Jason walks us through steps to take if you see, smell or feel something “off”: Stains, discoloration, musty odors, skin or other physical sensation/reactions all merit further attention.
    • If you’re interested in discovering more about mold and some of the associated health-related facts, visit gotmold.com – not Facebook or other unreliable resources!

    KEY QUOTES:

    • “(My mother’s suicide) actually turned me into a devout optimist … It really woke me up to our locus of control, our attitude and how we perceive the world.”
    • “During that period of what most folks would call trauma I found tremendous insight and I was free from the need to be attached (to my mother’s suicide) … I believe in retrospect it was a gift. It opened my life in so many ways.”
    • “For years it bothered me that most people can’t afford (mold inspection). I always felt that helping others shouldn’t be cost prohibitive, so I created something to help families avoid going through what my family did.”
    • “I’ve made a life of taking things that were struggles for me and in learning how to overcome them create an opportunity to pay it forward.”  
    • “Mine your history for the gold that it is. To me that’s alchemy. It’s basically taking things – heavy things – and turning them into gold.”
    • “Sobriety has been the single most powerful thing that has ever happened to me and I look back at alcohol with gratitude. It humbled me.”
    • “(Drinking) was an important part of my story to accelerate wisdom.”
    • “Growth and comfort are mutually exclusive. Growth and comfort do not coexist.”
    • “We’re living in a chemical stew inside these very tightly sealed homes.”

    About Jason:

    Jason is a man on a mission – a devoted father, incurable entrepreneur and indoor air quality crusader. Founder and CEO of 1-800-Got Mold? and a subsequent home test kit, he had a successful Wall Street career before pursuing his mission to investigate and provide tools against the indoor mold conditions he believes were an underlying cause of his extreme allergies and childhood asthma. Jason has been featured on Good Morning America, Extreme Makeover: Home Edition, The Dr. Oz Show and also profiled in Wired and Entrepreneur.

    Contacts for Jason:

    Website: www.gotmold.com

    Email: jason@gotmold.com

    @Facebook

    @LinkedIn

    @Insta

    About the All In Podcast Show:

    The All-In Podcast Show presents top Entrepreneurs, Innovators and World Changers willing to share their breakthrough moments and how they are changing the world. Focused on being “All-In” on the four areas of life: faith, family, finances, and health, host Daniel Giordano invites mentors who exemplify balance and a commitment to building a bold life of excellence.

    Previous episodes of the The All-In Podcast  can be found here.

    Contacts for Daniel:

  • 86: Ken Kladouris, Partner & President, Platinum Wealth Group

    86: Ken Kladouris, Partner & President, Platinum Wealth Group

    86: Ken Kladouris, Partner & President, Platinum Wealth Group

    Daniel Giordano

    SUMMARY:

    For ambitious strivers it may sound counterintuitive, but Daniel’s guest on this episode of The All-In Podcast explains why slowing down is critical to speeding things up. Ken Kladouris, Partner & President of Platinum Wealth Group, shares his journey from hard-driving real estate investor to master of stillness. A seasoned wealth advisor and author of “Get There! Chart Your Course to Abundance and Live the Life You Desire,” Ken has developed a tailor-made approach to cultivating financial abundance. The cornerstone? A stillness practice. Far from the stock image of an isolated monk, Ken brings a fresh perspective to the ancient art of meditation. In silence he has found transformational power that he’s excited to share with others who aspire to wealth in the fullest sense of the word.

    By becoming aligned with his “why” Ken has recognized his true purpose: Coaching others to connect with themselves and find personal power through a quieting of the mind. He recounts the story of his thunderbolt moment and how his practice evolved from that burst of clarity. He tells Daniel about his personal experience as well commitment to helping others establish similarly life-changing practices at silent retreats he plans to host in the coming years. This episode offers some tips for moving toward self-mastery through deeply intentional inner reflection. It’s all a journey – one that Ken would never have predicted for himself as a young, ambitious real estate investor. But the gifts Ken has found in stillness are as evident as the inspiring vision he’s eager to share!

    Click here to download Ken’s free e-book on how to get “unstuck.” He also offers a Stillness to Success course here.

    You can enjoy additional episodes of All-In here.

    KEY TOPICS:

    • A bit about Ken’s upbringing in Southern California and the early interest in real estate that gave him a sense of focus and purpose.
    • Ken’s career had taken off and he was doing better than anyone expected at a very young age when he realized he’d hit his marks and now … what? He was on vacation in the Cayman Islands when a moment of stillness yielded enormous clarity and vision. He returned home knowing it was time to create something new in order to live in the abundance and freedom he’d glimpsed.
    • Setting the Stage: Ken got intentional, listing three goals to support his desire to pursue growth and develop self-mastery (all of which he has achieved):
      • He decided to establish his own office, separate from his previous group firm.
      • He vowed to write a book.
      • He committed to learn how to sail.
    • Silence proved a pivotal ingredient in Ken’s deepening journey, both professionally and personally. Meditation and stillness are still fundamental daily practices.
    • More about sailing: After years of watching boats in the harbor, Ken realized it was time to follow his curiosity – and take action. He signed up for an eight-week class and followed the path, racking up 200 hours his first year. He went from never having sailed to chartering to becoming a joint sailboat owner.
    • Ken reflects on setbacks: Meditation has helped him order his priorities, attending most closely to the top 20% and then subsets of that. His increased focus and sense of quiet engagement keeps challenges in perspective.
    • Those he interacts with notice Ken’s demeanor and the changes that have accompanied his stillness practice. There is a palpable sense of calm and freedom from rumination.
    • What lies ahead: Ken has some huge goals, the most immediate of which is to share his life-changing experience with extended silent meditation retreats, which he plans to host in an effort to empower others.
    • The Big Vision: Ken wants to destigmatize silent meditation and broadcast its real-world applications. Many successful people have utilized such practices, but often under the radar. The hope is to dispel some of the negative stereotypes associated with meditation and substitute the powerfully positive aspects.
    • Ken shares thoughts on where self-actualization starts.
      • First, you have to know that it’s possible to change.
      • Slow down. If you keep moving without intent, you’re spinning your tires.
      • Cut through the noise and define what looks like happiness and success.

    KEY QUOTES:

    • “In an instant this wave of clarity and sense of freedom came over me. All of my limiting beliefs and thoughts just disappeared. I was left completely vulnerable, but also free and abundant. It was an incredible experience.”
    • “I was able to pursue all (my goals) and in a way that I didn’t feel stressed or overwhelmed. It all felt natural and like I was doing the right thing. I think all that came from the stillness I developed from my meditation practice and silence.”
    • “What my stillness practice does is allow me to be sharper, more present in the moment with clients, prospects, podcasts, whatever I’m on so that people feel I’m more engaged – and I am. Everything just flows more naturally.”
    • “Spending five days in silence was by far the most life-changing thing I’ve ever done.”
    • “I want to show people that if you want to be successful and be the most authentic, best person you can be, you need to know what that looks like and clear out all the noise. And the best way to do that is in silence.”
    • “I want to have everyday business owners talking about how much they’ve learned about themselves, their business and life (through meditation) and strive to be the best people they can be. I want to be the go-to person for that.”
    • “Once you can get out of that vicious cycle, the thought and the chaos that goes on around you and in your head, everything changes.”

    About Ken:

    Ken is an esteemed wealth advisor and published author who believes you should be living your life, by design. His focus is on curating securitized real estate for investors seeking to defer taxes through a 1031 exchange. Ken’s book “Get There! Chart Your Course to Abundance and Live the Life You Desire,” was developed as a tool that helps individuals discover the clarity they need to design their financial future. 

    Contacts for Ken and his Stillness to Success Program:

    Website: www.stillnesstosuccess.com

    Email: info@kenkladouris.com

    @LinkedIn

    @Facebook

    @Insta

    About the All In Podcast Show:

    The All-In Podcast Show presents top Entrepreneurs, Innovators and World Changers willing to share their breakthrough moments and how they are changing the world. Focused on being “All-In” on the four areas of life: faith, family, finances, and health, host Daniel Giordano invites mentors who exemplify balance and a commitment to building a bold life of excellence.

    Previous episodes of the The All-In Podcast  can be found here.

    Contacts for Daniel:

  • 84: Riley Baez-Bradway, Team Lead at Interview Connections

    84: Riley Baez-Bradway, Team Lead at Interview Connections

    SUMMARY:

    When it comes to podcasting, ever wondered what’s behind the magic curtain? How shows are made, who books the guests and what makes for a great show? Daniel’s guest on this episode of All-In shares his experience as a Lead Booker for Interview Connections, a company with years of experience helping people find their niche as podcast featured guests or hosts. Riley Baez-Bradway shares his interesting journey into digital media and lifts the curtain on some of the key elements not only for a compelling podcast but a balanced and happy life!

    Riley and Dan touch on a range of topics, both personal and professional, including how to identify and develop your “wizard” versus “lizard” brain. You’ll also get some important advice about staying mentally clear and creating a mix of work-life priorities that support long-term creativity, productivity and satisfaction. Being part of a progressive, supportive work environment like the one cultivated by Interview Connections’ founders is for Riley the single most important element shaping the company’s ongoing success. It all combines to drive amazing results for podcast hosts and prospective guests – ROI on research, professional one-sheets, repurposing content, equipment recs, calls to action, interview prep and of course that all-important outreach to make the connections that launch podcast careers.

    Click here to access a free podcasting master class being given by Interview Connections’ founders, who share tips for creating a global personal brand and generating warm qualified leads.

    You can enjoy additional episodes of All-In here.

    KEY TOPICS:

    • All about Riley’s background and interests growing up in rural Connecticut, including music, technology and digital media early on.
    • Riley breaks down the “wizard brain” versus “lizard brain” (higher thinking versus reptilian) and how initially he was over-developed in one tendency (the more esoteric) and less connected with the other (the more emotionally intelligent).
    • Being creative and technical came easily, but when Riley had the opportunity to be more client-facing he quickly understood that social interaction and leadership skills were essential to progressing his career of choice in digital media and communications.
    • Riley shares lessons learned about compartmentalization and over-focus. When he was in college he went to the gym every day for 22 days straight – at which point he figured out that it had become an unhealthy diversion from real issues at hand.
    • Important Advice: Don’t surrender space in your brain to festering thoughts that have been shoved to the back, unaddressed and unresolved.
    • Riley’s primary professional driver is results – seeing how he and his team can positively impact their clients with concrete PR and marketing support and ROI related to sales, bookings, increased audience share and exposure in general.
    • Interview Connections, founded in 2012, was one of the earliest companies to get into the podcast space in a dedicated way.
    • What does Riley do for fun? He’s engaged with all kinds of things and constantly adding to his knowledge and explorations – especially connecting with people, travel and learning about other cultures. He also plays, DJs and makes electronic music and loves studying all things linguistics.
    • Work-life balance and supporting paid time off for personal development – and fun – is a priority set forth by Interview Connections’ founders that Riley that the whole team values tremendously.
    • Riley’s Prime Piece of Advice: Look for employers that respect people and support humane benefits that ultimately maximize productivity and minimize stress.
    • Further thoughts on how best to reach out to Riley and learn more about Interview Connections (links below).

    KEY QUOTES:

    • “It’s been really fun to have a tactical, hands-on application for my creative talents. I’ve always loved implanting my personality and creative writing skills in media and this is a nice way to do that.”
    • “Leading a team of four other agents really kind of forces you to examine yourself a little bit and realize, If I don’t suture up some of these toxic, bad habits that I use in my personal life I’m going to project those onto my team and it’s going to affect their performance.”
    • “People (that you manage) need to be seen and be heard.”
    • “Your personal life and work life are hand in hand – two hands that wash each other.”
    • “Those things that we compartmentalize and push to the back of our minds? They’re still going to be there. And they will just fester in the back of your head.”
    • “My end game at the end of the day is to serve my clients and the people I work with and the people who have trusted me with their livelihood and growing that for them.”
    • “You’ve got to be in touch with the people who are the reason you’re in business in the first place.”
    • “It’s important to have fun. You’re going to have seasons in your work and business where you have to put a little more work in to get things figured out or get more skill sets, but you always have to bring it back to why you’re doing all of this.” (Dan)
    • “You can’t keep pushing yourself when you’re burned out or you’re going to do terrible work”
    • “Take care of (your employees) and your employees are going to take care of you … It has a positive ripple effect on everyone all the way from the ground floor all the way through every department.”

    About Riley:

    After working in a podcast production studio for two years, Riley found his way to Interview Connections in July 2019 as a booking agent. He earned his Bachelor of Science in Digital Media Production and has always been searching for a creative application for his technical experience. Riley is passionate about client relationships and making clients feel like they’re a part of the Interview Connections family, and since his promotion to Team Lead, he’s particularly enjoyed rallying his team members to reach new heights. When Riley isn’t combining his love of writing and technology at the office, he can be found writing electronic music, watching baseball, studying languages, or enjoying long walks with his spouse. 

    Further Info/Contacts for Riley and Interview Connections:

    Website: www.interviewconnections.com  

    Interview Connections’ Podcast: Monetize the Mic

    Email: riley@interviewconnections.com

    @LinkedIn

    @Instagram

    @Facebook

    About the All In Podcast Show:

    The All-In Podcast Show presents top Entrepreneurs, Innovators and World Changers willing to share their breakthrough moments and how they are changing the world. Focused on being “All-In” on the four areas of life: faith, family, finances, and health, host Daniel Giordano invites mentors who exemplify balance and a commitment to building a bold life of excellence.

    Previous Episodes: https://www.allinpodcast.com

    Contacts for Daniel:

  • 83: Tracy Enos, Author and Business Coach

    83: Tracy Enos, Author and Business Coach

    SUMMARY:

    If determination and resilience are two ingredients critical to any entrepreneurial venture, then Daniel Giordano’s guest on this episode of All-In was clearly pre-destined for success. Tracy Enos’s early career path might have been bumpy, but life and professional challenges never bogged her down. With tenaciousness, humor and a thirst for knowledge, she has cultivated an amazing consulting and publishing career.

    Author of the international best-seller “LinkedIn Publishing to Profits: A Simple 5-Step System to Attract High Paying Clients, Media Attention & Speaking Engagements,” Tracy has figured out a recipe that includes coaching clients from across industries – solopreneur to multimillion dollar enterprises. She consults with people looking to bring in new business, secure speaking engagements and access media attention. The common denominator? Tracy knows how to leverage LinkedIn like nobody’s business.

    A single mom of four, Tracy is a dynamo who prevailed over 3rd degree burns and five surgeries in nine months back in 2015 – only to come back even stronger. She has developing LinkedIn training modules for every price point and offers personalized coaching for those who want that extra feedback. Dan asks her about tips and tricks for putting the full suite of LinkedIn tools into action. Tracy also shares her basics when it comes to figuring out how to market and sell your consulting services.

    As if all her entrepreneurial business and publishing activity weren’t enough, Tracy used pandemic as a time to get back into the shape of her life. The future is bright for this dynamic entrepreneur, but she got here the hard way – bouncing back time and again, better than ever!

    Click here to schedule one of Tracy’s free LinkedIn Business Explosion sessions. Or check out this link to download The Ultimate LinkedIn Profile Checklist.

    KEY TOPICS:

    • Tracy runs through her background. A product of growing up in California, she’s a Kansas City, Missouri, transplant who started out working in the world of timeshares. Subsequently she got a real estate license and fell into working for a mortgage company right at the height of the 2008-09 financial crisis. A couple of jobs later, she was ready for something new.
    • Stumbling into a sales job in the prepared foods industry, Tracy quickly discovered she had a real knack for sales and interfacing with the public. In a very short time she was in charge of a huge sales apparatus. Hiring was among her duties, which meant a lot of time spent on LinkedIn, searching for talent. It started wheels turning.
    • In time, at the urging of her sister, Tracy followed her interest in digital marketing and the online world. When she started up her own agency she put her knowledge of LinkedIn’s resources to work, and from there the magic started to happen.
    • On the advice of a colleague, Tracy wrote a highly successful book – the hardest but most rewarding thing she has ever done!
    • LinkedIn is Tracy’s go-to platform. In a world where internet marketing alternatives are in constant flux, she has built a thriving business on the networking platform without having ever spent a single dollar on advertising.
    • What does Tracy bring to the consulting equation that sets her up for success? No matter the discipline or sales sector, she:
      • Studies markets.
      • Studies her clients.
      • Learns to speak the right language.
      • Asks a lot of questions.
      • Figures out what her clients want.
    • Covid19 hit consulting agencies hard, including Tracy’s, but when she pivoted it was once again with an assist from LinkedIn. (Side Note: LinkedIn has reported a 55% increase in use overall in 2020 over 2019, no doubt a byproduct of pandemic upheaval.)
    • Currently Tracy’s agency is building out programs to train people on LinkedIn at more modest price points with an option for private coaching add-ons.
    • Leveraging LinkedIn starts with a great profile, which should include things like: where you volunteer, your education, projects your proud of, publications. Most of all: What do you bring? How are you different from the competition?
    • What first steps does Tracy recommend for entrepreneurs trying to launch a business?
      • Sit down and define who you’re working with and what it is you offer them.
      • Get a good grasp (i.e. deep dive) of the competition and what they’re doing.
      • Sit down and spell it out – develop all your go-to-market plan’s elements.
    • Top of mind for Tracy going forward? Helping more people by breaking down LinkedIn and making its many offerings and tools accessible (rather than overwhelming).
    • What does Tracy do for fun? She’s been on a fitness tear, getting strong and preparing to enter a competition in 2022. That means gym time 5-6 days a week. The dividends in energy are substantial!
    • Dan wraps up with contacts for Tracy (links included below).

    KEY QUOTES:

    • “I was fired twice from corporate America in four years. Six-figure income gone, and I was a single mom at the time.”
    • “It wasn’t easy. Business was not always on a steady up. I was learning things and I was a sponge – a self-proclaimed “info junkie.”
    • “Social media changes. There are traditional marketing strategies that are still effective today, but with the internet things have also changed. Platforms add things, take things away. You’ve got to pivot.”
    • “You have to learn that every industry is a little bit different and you still have to sell to make a business grow.”
    • “You don’t know what somebody needs in LinkedIn. You don’t know if they want it, need it, even care. It took a lot of practice and I’m not saying there weren’t slow months, because there were.”
    • “I found people who weren’t hurting or completely laid off (during pandemic) and kept my business afloat that way.”

    About Tracy:

    Tracy is a best-selling author and speaker known for her deep knowledge of the LinkedIn marketing platform and how entrepreneurs can leverage it most effectively. She is an innovative, passionate and inspiring speaker. Her powerhouse abilities and remarkable range to speak on diverse sales and marketing topics were developed and sharpened as a long time LinkedIn business development consultant, real estate and mortgage professional, SCORE mentor, radio show guest, actress, model, and speaker to Fortune 500 companies. 

    Contacts for Tracy:
    Website: https://tracyenos.com
    @Facebook
    @LinkedIn
    @Insta

    About the All In Podcast Show:

    The All-In Podcast Show presents top Entrepreneurs, Innovators and World Changers willing to share their breakthrough moments and how they are changing the world. Focused on being “All-In” on the four areas of life: faith, family, finances, and health, host Daniel Giordano invites mentors who exemplify balance and a commitment to building a bold life of excellence.

    Previous Episodes: https://www.allinpodcast.com

    Contacts for Daniel:

  • 82: Jacob Clopton, Owner & President, Clopton Capital Lending

    82: Jacob Clopton, Owner & President, Clopton Capital Lending

    82: Jacob Clopton, Owner & President, Clopton Capital Lending

    Daniel Giordano

    SUMMARY:

    In this episode of All-In, host Daniel Giordano welcomes Jake Clopton, an entrepreneur who has found (or carved out for himself) a niche within the commercial real estate lending industry. Was the path to founding Clopton Capital Lending a straight one? As is usually the case with any successful startup enterprise, it was not quite that simple. There were stepping stones, challenges, surprises and a learning curve along the way.

    A native of upstate New York now established in Chicago, where he is raising a family, Jake shares a combination of elements that have shaped his business story. The most important facet perhaps has been his ability to focus keenly and do his homework. Rather than scattering his attention among different disciplines and activities, Jake adheres to a philosophy of running one race at a time. Clearly that strategy has worked for him, since his firm is going strong after well more than a decade in business.

    Jake works with CRE owners throughout the U.S. to provide finance solutions for commercial mortgages, bridge loans, home builder financing, construction, and joint venture equity. The market might be cyclical but its evolution is constant. Jake enjoys watching how various commercial properties reconfigure and reinvent themselves for future market opportunities.

    Enjoy this fast-paced exchange between two entrepreneurs who have built their lives around having independence, choice and opportunity. Even if sometimes accompanied by risk, Jake says founding Clopton Capital afforded him the alternative he needed to traditional corporate structures that were never going to be the right fit. He leaves us with some advice from the trenches and wisdom about the importance of adhering to healthy, energy-enhancing daily rituals.

    KEY TOPICS:

    • Jake’s early years took him from an upbringing and college in upstate New York to an adventurous stint living in Argentina. Ultimately, he moved to Chicago, where he pursued an early career in trading until a lightbulb went off and he found a niche within the lending industry that set the stage for the successful firm he ultimately built.
    • When Jake looks ahead, what’s the driving goal? Very simply: To do better than last year! Always to be improving.
    • Part of how Jake maintains his market share involves carefully observing his competitors and assessing where they are so he can look for ways to go where they aren’t.
    • Is there more commercial space available in the current post-pandemic landscape? Short answer is: Yes, depending on your needs.
    • Jake does a breakdown on the commercial real estate market’s evolution and reinvention within different types of spaces, from big box to warehouse to apartment complexes.
    • Dan asks Jake to share what his motivators have been – the things that have taken him down his career path. A big part of his journey has been about finding entrepreneurial opportunities and moving always toward the direction of growth and improvement.
    • Jake shares his most significant challenge – which did not so much grow out of his entrepreneurism as out of his initial attempt to work within a traditional corporate/management structure.
    • What gets Jake out of bed and at peak performance day to day? He shares his routine:
      • His kids are an alarm clock, so he gets an early start.
      • Exercising and eating right.
      • Keeping a consistent routine.
    • Jake’s key advice for entrepreneurs just starting out: There’s no silver bullet. You need to start small and grow bigger, bigger, bigger. Also: Don’t let research and analysis lead to paralysis. Just start!
    • What Jake does for fun? Not a lot of free time, but when he has it the gym and hanging out with his three kids are favorite pastimes.
    • Dan wraps up with contacts for Jake (links provided below).

    KEY QUOTES:

    • “I have a philosophy of not trying to run too many races. I want to really focus and do what I do the best.”
    • “When you go that marketing road you can spend a whole lot of money really fast and maybe it goes somewhere – and maybe it doesn’t.”
    • “Commercial real estate is very sector-specific for how it’s performing and certain areas are very cyclical.”
    • “The drive (for me) was always to be an entrepreneur and doing my own thing and not working for somebody else. There’s always a growth aspect. It’s like lifting weights. You’re always trying to get to the next level.”
    • “Instead of wholesaling my work to people that work under me, I wanted enough back-end support to be able to just do a lot of the work myself. That transition was difficult, but in the end worked out extremely well.”
    • “Getting up early and getting into the right mindset for the day really helps out.”
    • “If you’re feeling good and have energy, that’s going to translate into a happy life.”

    About Jake:

    Jake is the founder and president of Clopton Capital, a commercial mortgage broker and financial intermediary that arranges and structures commercial real estate finance, specializing in the $1 to 50+ million debt and equity space. Our typical clients are private investors, family offices, and real estate companies. 

    Contacts for Jake:
    Website: www.cloptoncapital.com
    @Facebook
    @LinkedIn@Insta
    @YouTube

    About the All In Podcast Show:

    The All-In Podcast Show presents top Entrepreneurs, Innovators and World Changers willing to share their breakthrough moments and how they are changing the world. Focused on being “All-In” on the four areas of life: faith, family, finances, and health, host Daniel Giordano invites mentors who exemplify balance and a commitment to building a bold life of excellence.

    Previous Episodes: https://www.allinpodcast.com

    Contacts for Daniel:

  • 81: Brian (The Bacon Guy) Basilico, Content Marketing Expert

    81: Brian (The Bacon Guy) Basilico, Content Marketing Expert

    81: Brian (The Bacon Guy) Basilico, Content Marketing Expert

    Daniel Giordano

    SUMMARY:

    On this episode of All-In, Host Daniel Giordano chats with Brian Basilico, known to many as “The Bacon Guy.” The focus is on all things marketing – including the sea change that has gone on as a result of the advent of the internet. The conversation starts out with some background on Brian’s upbringing and early entrepreneurial passion for music, which turned out to reveal a powerful draw to advising people about branding and other facets of business growth.

    For anyone who wonders, Brian shares a quirky backstory as to how he became “The Bacon Guy” and what the acronym means (Building Authentic Connections Online Networking). How marketers make those all-important connections has changed drastically with the explosion of social media and other web-based communications tools, but in terms of content Brian says many of the tenets remain the same. It turns out that the delivery of messages can take different forms, while effective, high-quality marketing collateral remains the same across all mediums.

    Brian shares thoughts on where he is with his career, his big-picture goals (which involve more than measuring success strictly with dollar values) and a few tricks to avert pitfalls he’s stumbled into over his many years as an entrepreneur in the marketing and coaching space.

    There is a lot to dig into and learn about the website optimization, online metrics and compelling content that form the core of Brian’s business – and tremendous success over four decades of helping clients create stronger sales relationships and ultimate outcomes.

    To access all things Bacon Guy – including his books, podcasts and other links – click @Linktree.

    KEY TOPICS:

    • Brian shares a little of his background growing up in New York and Chicago, where he currently lives. His early love was recording and performing music, which he credits with helping him find his way into his passion for marketing.
    • What was life like as Brian worked to transition from one creative area to another? Was there a clear-cut process? Not at all! The internet exploded and all the old ways of marketing were in a state of evolution.
    • Dan and Brian muse on the old days of the 90s – when handheld devices did not contain access to a virtual universe.
    • What the “Bacon” in “The Bacon Guy” stands for: Building Authentic Connections Online Networking.”
    • What drives Brian? Two main superpowers:
      • A talent for conducting interviews.
      • A passion for teaching and mentoring.
    • Brian’s career trajectory has not been straight upward. There have been setbacks:
      • A raw sewage backup forced the shutdown of Brian’s early recording studio and a subsequent bankruptcy.
      • In 2020, Brian fell ill with a serious (non-Covid-related) case of sepsis that put a huge strain on his business (which came through fine on the other end).
    • Content is still king and not so different than when Brian started out in the 1970s. The big change is delivery – so many social media and other platforms that have altered the game in terms of ways and means of attracting eyeballs.
    • Brian explains his big goal and vision: Cultivating a combination of lifestyle and success. He chooses the clients and vendors he works with very carefully because quality of life is for him co-equal in importance with success.
    • Brian offers some hard-earned advice:
      • If he’d sought out mentoring and support earlier in his career, he might have built it more quickly and effectively.
      • Never stop learning and constantly investing in yourself.”
    • Dan wraps up with contact info for Brian, who is reachable through a number of links (included below).

    KEY QUOTES:

    • “Through the course of many years, I’ve constantly had to reinvent based on what was going on … I’ve had to learn and grow.”
    • “What I’ve learned to do is figure out the nooks and crannies that other people are missing in their business and use them in teaching how to get there.”
    • “Anybody can do execution. Tons of people do that. But coming up with the right strategy for each business in a unique way is a combination of asking the right questions and teaching what people need to know.”
    • “Everybody is so attached to bright shiny objects, looking for the easy button. But there really is no easy way to circumvent (challenges).”
    • “Every doctor needs a doctor. Every mentor needs a mentor. Every coach needs a coach.”
    • “It’s so important to figure out ways to optimize the brain and grow. There’s so much we have to learn that we generally don’t have time for. But it’s uber-important.”

    About Brian:

    Brian primarily works with B2b Companies ($10-$100 million in sales) and Solopreneurs, teaching them how to use marketing techniques to increase sales through Relationship Marketing & Social Selling. 

    Contacts for Brian:

    Websites:
    www.BaconPodcast.com
    www.B2b-im.com
    @Linktree
    @LinkedIn
    @Facebook
    @Insta
    @YouTube

    About the All In Podcast Show:

    The All-In Podcast Show presents top Entrepreneurs, Innovators and World Changers willing to share their breakthrough moments and how they are changing the world. Focused on being “All-In” on the four areas of life: faith, family, finances, and health, host Daniel Giordano invites mentors who exemplify balance and a commitment to building a bold life of excellence.

    Previous Episodes: https://www.allinpodcast.com

    Contacts for Daniel:

  • 77: Matt Johnson, Founder of the MicroFamous FastTrack

    77: Matt Johnson, Founder of the MicroFamous FastTrack

    SUMMARY:

    Knowing how to keep laser-focused is a superpower not just for business coaches but for any entrepreneur who wants to cut through the noise. On this episode of the All-In Podcast, Daniel discusses the power of clarity with Matt Johnson, author and founder of the MicroFamous FastTrack. He has built his successful coaching consultancy, Pursuing Results, around providing thought leaders the tools they need to achieve the profile they want.

    Matt shares the foundational framework he has developed, including a marketing system on which to build dreams once they’re clearly defined. He teaches clients how to set themselves apart by optimizing every aspect of their podcast presence – from booking guests to cultivating clients to leveraging social media, blogging and networking opportunities. It all starts with making the hard choices necessary to produce a compelling business proposition.

    Getting clear about clarity was itself an “aha” moment for Matt, who went All-In and found a business model to go the distance only after he finally shed distractions, side businesses and partnerships that weren’t 100 percent in his own best interest. Now? Matt has time not only to build a thriving coaching practice but also deliver impact, promote important ideas and pursue his passion for making music.

    If you’re interested in producing (or appearing on) an effective podcast that delivers at every level, then this is the All-In episode for you.

    You can learn more about the 80/20 principle that Matt mentions in author Richard Koch’s book, “The 80/20 Principle: The Secret to Achieving More with Less”.

    Matt’s book, “MicroFamous: Become Famously Influential to the Right People,” can be purchased here. Or find out about his unique  Trello networking strategy.

    KEY TOPICS:

    • A bit about Matt’s early years: growing up in the Midwest, the son of a pastor, and deciding in his mid-20s to start a real estate team on the eve of the mortgage crisis that cratered the market. It all set the stage for what lay ahead!
    • Matt found his niche when he became a consultant to people building coaching consulting companies, with a special focus on podcast strategy.
    • ALL-IN: When Matt realized he needed to shed extraneous side businesses consulting with others and decided to focus entirely on his own agency. It was the “decision that changed everything.”
    • Matt’s quality of life is tremendous because he has designed a system that allows him to manage and grow his agency in about four hours a week.
    • Matt highlights why the 80/20 principle gives him necessary perspective when it comes to his entrepreneurial style and goals.
    • A peak into what drives Matt: Emerging thought leaders inspire with life-changing content that has the potential to make a big impact.
    • Is this person someone you’d be excited to see if they stopped through your town? If not, then they probably aren’t a client with whom you should be working.
    • Keep the Faith: Even if they aren’t in your pipeline, there are ideal clients out there and they will show up.
    • With messaging, the more “niche” the better.
    • Matt’s shares thoughts about set-backs: His All-In moment was the result of one!
    • A few tips for becoming MicroFamous:
      • Decide who the right people are.
      • Define your message and vision with total clarity.
    • Matt’s life vision involves a mix: Growing an impactful business and pursuing his passion as a musician, among other things.
    • Finding that “clear and compelling idea” means discerning foundational beliefs and refining exactly what you’re bringing to market – and why!

    KEY QUOTES:

    • “At the end of the day, freedom is my No. 1 value and I want to be involved in something where I get 100 percent of the reward.”
    • “We sell one thing to one kind of person, so it’s extremely focused, extremely packaged and systematized.”
    • “I don’t want to build this multi-seven-figure business that at the end of the day I don’t feel is really fulfilling. Why not skip that and go to the thing that’s really fulfilling?”
    • “It’s really about getting the right filters in place and lead generation. The more confident you are, the more specific you can get about who you want to work with.”
    • “There’s always more ideal clients coming down the track.”
    • “I needed to go out on my own to figure out my true superpowers and skill sets.”
    • “You’ve got to know who the right people are – and I think a lot of entrepreneurs aren’t quite sure.”
    • “If we establish home base first, it makes a whole bunch of other things easier.”
    • “People underestimate just how much noise there is online and how unbelievably clear and concise we have to be to cut through it.”

    About Matt Johnson

    About the All In Podcast Show:

    The All-In Podcast Show presents top Entrepreneurs, Innovators and World Changers willing to share their breakthrough moments and how they are changing the world. Focused on being “All-In” on the four areas of life: faith, family, finances, and health, host Daniel Giordano invites mentors who exemplify balance and a commitment to building a bold life of excellence.

    Previous Episodes: https://www.allinpodcast.com

    Contacts for Daniel:

  • 76: Jonathan Goldhill, Strategic Thinking, Execution Planning & Accountability Coaching

    76: Jonathan Goldhill, Strategic Thinking, Execution Planning & Accountability Coaching

    76: Jonathan Goldhill, Strategic Thinking, Execution Planning & Accountability Coaching

    Daniel Giordano

    SUMMARY:

    On this episode of the All-In Podcast, Daniel’s guest shares some of the key ingredients specific to establishing and growing a transgenerational family business. Founder of the Goldhill Group, Jonathan Goldhill grew up outside of New York City, watching his own father and grandfather manage and grow their own company. The rewards are significant and – sometimes – so are the challenges.

    The Goldhill Group provides strategic thinking, execution planning, and accountability coaching to businesses. Based in the Los Angeles metro area, the consultancy serves closely-held and family business clients in the lower to middle market nationwide. 

    Next-Gen entrepreneurs looking to advance a legacy started by parents, grandparents or other family relations have to think not just about taking the reins but keeping that business relevant. Over 30 years of growing his coaching consultancy, Jonathan has tracked what works – and doesn’t – when it comes to building on a previous generation’s foundation. Very often visionary decision-making upsets status quo and tries interpersonal communications skills, which is why Jonathan wrote his book, Disruptive Successor: Driving Growth in Your Family Business.

    Enjoy this lively conversation that spans Jonathan’s career, with its twists and turns, and wraps up with a peek inside his playbook, which is designed to help family businesses scale up and evolve with the times. It’s a unique sweet spot – and easy to understand why Jonathan has gone “all-in.”

    KEY TOPICS:

    • Jonathan shares a bit about his upbringing in Westchester County, NY, and how it influenced his formative understanding of what it means to live an integral life.
    • A sociology major at UC Santa Barbara, Jonathan’s early career was about empowering communities and fostering positive social change.
    • Early entrepreneurial ventures included events in the New Age space and an art/clothing company that taught him some valuable lessons and sparked his decision to get his MBA.
    • Jonathan has found that family businesses often have to morph within a single generation and alter some of the more staid patterns that prevailed for decades.
    • There are common threads that presage multi-generational wealth:
      • Diversification – Taking chips off the table and reallocating into other asset classes that don’t require a lot of upkeep.
      • Scaling – Resisting complacency with vision and a determination to grow.
      • Purpose – Assessing and defining what it is that feeds an appetite for business.
    • Jonathan hasn’t experienced many professional set-backs, but shares some of the challenges he faced trying to scale up a coaching consultancy business.
    • 1 Piece of Advice? Surround yourself with A-team players. The only thing more costly than top-of-the-line talent is mediocre talent.
    • Jonathan’s playbook includes:
      • Focus on priorities.
      • Measure performance.
      • Have regular meetings to review metrics.
    • What’s next for Jonathan: Once fully immunized, he’s back on the road meeting with clients in-person and promoting his podcast, which is based on his book, Disruptive Successor: Driving Growth in Your Family Business.
    • Jonathan provides contact info and refers listeners to tools and other information at his consulting website (resources below).

    KEY QUOTES:

    • “My family business clients were loyal. I did really well managing in the spaces between them – the unspoken words, conflict. Helping them to scale the business and work with … what I term the disruptive successor.”
    • “The speed and pace of change, due to technology, process model improvements and quality improvements, it’s much faster today.”
    • “For family businesses to stay relevant, next-gen leaders can’t just ride the coattails of his/her mom or dad.”
    • “People matter first. If you don’t surround yourself with a great team of players, then you are missing out on some incredible opportunities.”
    • “You can have great sales systems but if you don’t have good people who can execute on it, it’s like a leaky bucket. You keep pouring in water that keeps leaking out.”

    About Jonathan Goldhill

    Website: https://www.thegoldhillgroup.com

    Jonathan’s book: Disruptive Successor: Driving Growth in Your Family Business

    Email: Jon@thegoldhillgroupcom

    @LinkedIn

    @Twitter

    Check out the LinkedIn Ads Show Podcast!

    About the All In Podcast Show:

    The All-In Podcast Show presents top Entrepreneurs, Innovators and World Changers willing to share their breakthrough moments and how they are changing the world. Focused on being “All-In” on the four areas of life: faith, family, finances, and health, host Daniel Giordano invites mentors who exemplify balance and a commitment to building a bold life of excellence.

    Previous Episodes: https://www.allinpodcast.com

    Contacts for Daniel:

  • 75: Steven Lewis, Navigating the Copywriting Industry

    75: Steven Lewis, Navigating the Copywriting Industry

    75: Steven Lewis, Navigating the Copywriting Industry

    Daniel Giordano

    SUMMARY:

    On this episode of the All-In Podcast, Daniel speaks with Steven Lewis of Taleist copywriting. Steven’s career began in web development, during which time he found himself ahead of the curve, constantly explaining to people what a website was. Afterward, he turned to writing and has been working with copywriting which, he notes, doesn’t change and will never change.

    Steven says that he prefers not to gravitate toward a niche because he likes the excitement of a variety but also because it’s advantageous to bring things from one area into another. His specialization is simply making copywriting work online. The difference between content writing and copywriting is that copywriters not only need to entertain and inform (like copy writers) but they also have to get the reader to do something. This is the hard part.

    When asked about a challenge in copywriting, Steven notes that an ongoing setback in copywriting is education and getting clients to understand why copywriting is a bigger investment than a couple hundred bucks. The traffic that comes to their website has to read something that converts into an action step.

    At the end, Steven emphasizes the research that good copywriting involves. It is much more than writing good sentences and there is a lot of work that goes on before a single word is typed. Understanding the client’s business backward and forward is essential and letting them in on your process is also a key to success.

    KEY TOPICS:

    • Steven shares his background growing up in Hong Kong and how he got into writing
    • Copywriting hasn’t changed and won’t change
    • The difference between copywriting and content writing
    • The challenge of Steven’s journey through copywriting
    • Steven’s advice to someone struggling with conversion
    • How Steven tells clients about the research copywriting involves

    KEY QUOTES:

    • “Copywriting is one of those things that hasn’t changed at all ever. Human psychology hasn’t changed. The media hasn’t really changed.”
    • “You bring things from one area to another area… I think if you niche too much and then you wear a groove, eventually you can’t see over the edges of the groove and that’s worrying.”
    • “Content writing is about educating, informing, and entertaining… Copywriters have to entertain and inform but they also have to get you to do something.”
    • “An ongoing setback with copywriting is that people don’t understand why it’s a bigger investment than a couple hundred bucks.”
    • “You need to understand the client’s business. What do they sell? What do they think they sell?… What do they think makes them different?”
    • “There’s always more that you can do, but you also have to do what is possible within the client’s budget.”

    About Steven Lewis

    Steven Lewis, a successful copywriter, grew up in Hong Kong then attended the University in the UK. After university, he returned home to Hong Kong where he got his first job and started his first business which was a web development agency which was, at the time, an uphill battle just to explain what a website was.

    From there, he went into journalism and his career has been all about writing since then. He moved to Australia as an adult and now works with Taleist copywriting and seeks to help clients understand the research that goes into good copywriting that leads to conversion.

    Website: https://taleist.agency/

    Check out the LinkedIn Ads Show Podcast!

    About the All In Podcast Show:

    The All-In Podcast Show presents top Entrepreneurs, Innovators and World Changers willing to share their breakthrough moments and how they are changing the world. Focused on being “All-In” on the four areas of life: faith, family, finances, and health, host Daniel Giordano invites mentors who exemplify balance and a commitment to building a bold life of excellence.

    Previous Episodes: https://www.allinpodcast.com

    Contacts for Daniel:

  • 68: Jess Tiffany, CEO of Marketing & Networking University and MNU Digital

    68: Jess Tiffany, CEO of Marketing & Networking University and MNU Digital

    68: Jess Tiffany, CEO of Marketing & Networking University and MNU Digital

    Daniel Giordano

    SUMMARY:

    On this episode of the All-In Podcast, Daniel is excited to introduce someone who has leveraged the creative use of digital communications to blaze a trail not only for himself but for entrepreneurs of all kinds. Jess Tiffany shares lessons learned over his years of experience as a leading expert in LinkedIn optimization and the author of more than 200 books related to digital and email strategy, lead generation, brand development, social media marketing and executive coaching. With a diverse suite of marketing and networking tools, his Marketing & Networking University (MNU) services raise the profiles of established and aspiring entrepreneurs in myriad ways.

    Jess shares not only a bit about his journey to digital innovation (including a re-meet cute story about how he wound up marrying his wife) but also details some of the roadblocks he encountered while building his business and tips for new authors who often don’t realize that publication is the start – not the end – of the marketing road.

    Enjoy an interesting chat between two fathers who share a common bond in their commitment to pursuing entrepreneurial dreams while preserving quality family life.

    KEY TOPICS:

    • A bit about Jess and his journey from a small town in North Dakota to reconnecting with a childhood love in Minnesota to launching his successful publishing and marketing ventures.
    • How an early experience selling Avon sparked a long-running career encompassing self-published books, marketing and entrepreneurial thought leadership.
    • Inevitable setbacks Jess has had to navigate:
      • An excess of “big picture” thinking at the expense of core mission.
      • Learning not to be distracted by shiny new ideas.
      • Imposter Syndrome: The need to shift his mindset away from self-defeating judgment and comparison with others in the field.
    • How Jess narrowed his focus and identified e-publishing as a priority, in the process becoming an expert and author (200 books and counting) with bestselling marketing campaigns.
    • LinkedIn and other factors that were the source of Jess’s network and emphasis on serving entrepreneurs.
    • Jess’s advice for aspiring entrepreneurs in search of clarity:
      • Cultivate your personal brand.
      • Consider self-publishing a book for search engine optimization.
      • Have integrity and high standards.
    • The biggest challenges Jess tends to face with new authors:
      • Helping them understand that writing a book doesn’t necessarily generate much revenue.
      • Developing some sort of back-end funnel to extend and capitalize on eBook publications (links for a newsletter, marketing materials, speaking opportunities).
      • Learning how to use being an author as a springboard into greater credibility and visibility.
    • Jess’s ultimate goal is to have the right team in place to enable him to walk away while his business continues to thrive (even as steps away to travel and spend more time with his family).

    KEY QUOTES:

    • “It was a big, long path getting to where we are today, but sales led to more sales led to a business.”
    • “Sometimes you have to let go of some of the brilliant ideas you have – or think you have – along the way.”
    • “You can judge yourself based on the success of other people and it kind of defeats your brain … so it’s important to get over that and realize, ‘I do have value.’ ”
    • “In the process of serving you get better and better and better at delivering the products that you’re offering.”
    • “Even if you have a company, you really want to work on your personal brand.”
    • “Writing a book doesn’t make you very much money. It’s a gateway into bigger things.”
    • “(The challenge is) bringing in the right people to grow and sustain the business so you could walk away from it. And I don’t mean walk away completely, but as far as being able to buy a lot of time back and give it to family.”

    About HArry

    As owner of Marketing and Networking University, Jess combines education knowledge, experience on the job at 3M and a lifelong passion for sales and marketing. He has authored more than 200 books and developed a personal brand featured across multiple digital platforms. His MNU offerings give entrepreneurs and business leaders the tools they need to access powerful platforms such as LinkedIn and e-publishing to generate revenue, opportunity and credibility.

    Further Info/Contacts:

    Websites:
    starzpress.com (Publishing and Book Marketing)
    nudigital.com (Online Marketing Services)
    jesstiffany.com (Portfolio)
    @LinkedIn
    @Facebook
    @Twitter

    About the All In Podcast Show:

    The All-In Podcast Show presents top Entrepreneurs, Innovators and World Changers willing to share their breakthrough moments and how they are changing the world. Focused on being “All-In” on the four areas of life: faith, family, finances, and health, host Daniel Giordano invites mentors who exemplify balance and a commitment to building a bold life of excellence.

    Previous Episodes: https://www.allinpodcast.com

    Contacts for Daniel: