All In Podcast

48: Business Coach and Consultant Diane Helbig

Daniel Giordano


It may be tempting to jump in with a new partner or project, but it’s worth taking a beat to be sure your goals are actually in alignment. In this episode of The All-In Podcast Diane Helbig offers wisdom about the need to strike a balance between joining forces and taking opportunities and doing the necessary due diligence. Whether it’s being approached by a service provider or forming a joint venture, Daniel and Diane share their experiences with scanning the landscape in order to protect your business as you’re growing it.

A successful certified business coach of 15 years, Diane is passionate about helping small companies maximize opportunity while minimizing the kinds of mistakes that drain away time, energy, profit and growth. Inspired by lessons taught by her father, himself a small businessman, Diane uses a hands-on methodology to help organizations and enterprises operate constructively and profitably. 

When it comes to optimizing your small business over the long term? Diane and Daniel discuss the importance of taking the occasional “mental health” hour or entire day to reinvigorate and recharge batteries. They also emphasize the importance of doing your homework before forming alliances of any kind and, on the flipside, relying regularly upon trusted colleagues and mentors for positivity and support because, even for the most successful entrepreneurs, the road can occasionally feel long and lonely.

Diane shares more of her expertise in small business management, sales, social media, networking and leadership both in her book, Succeed Without Selling, and also on her podcast Accelerate Your Business Growth.


  • A bit about Diane’s upbringing, education and early career.
  • Diane’s vision for her consulting business and how it took shape.
  • Diane shares a couple of the big setbacks she has confronted along the way.
  • Remember to carefully vet prospective partners and service providers before leaping into anything.
  • Diane’s #1 Key to Success: Do you. Diane advises just being yourself, authentically and without trying to emulate anyone else.
  • Why being genuinely yourself resonates, and is so important. 
  • How Diane copes with and stays motivated on the occasional “down” day. 
  • “All-In” defining moment: Diane gives notice to her full-time employer after an “aha” phone call in which she realizes that business coaching was her calling.
  • Advice for business owners finding their way: This isn’t the last decision you’re going to make. There are always more decisions ahead.
  • Additional words of advice: 
    • Don’t be afraid to talk to fellow businesspeople – if they’re positive! 
    • Seek out a mentor. 
    • Surround yourself with people who are supportive.
    • Get out of your own head!


  • “I saw people who were making business decisions that weren’t serving them well and thought I could help.”
  • “When someone reaches out to you with a service, do your research before you go ahead and move forward with them.”
  • “As long as I’m true to me and living in integrity I can always serve my clients best that way, and myself.”
  • “I build my business around what I have to offer my clients and that works. I love my clients, enjoy working with them every day and we do good work together!”
  • “Starting my business, I dove into the deep end and started swimming and had some bumps in the road, but I’ve learned an awful lot.”
  • “It’s okay to realize that sometimes it’s just a matter of shifting or tweaking what it is that you’re doing.”
  • “You have to believe in the possibilities. You have to be open to what could happen, what could turn about. Things happen.”

About Diane Helbig ​

Diane Helbig is an internationally recognized business and leadership development advisor, author, award-winning speaker, and workshop facilitator. As a certified, professional coach and president of Seize This Day, Diane helps businesses and organizations operate more constructively and profitably. She evaluates, encourages, and guides her clients.

Contact Diane:

Download a free chapter of Diane’s book at here.
Click here to set up a free phone consultation.

About the All In Podcast Show:

The All-In Podcast Show presents top Entrepreneurs, Innovators and World Changers willing to share their breakthrough moments and how they are changing the world. Focused on being “All-In” on the four areas of life: faith, family, finances, and health, host Daniel Giordano invites mentors who exemplify balance and a commitment to building a bold life of excellence.

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