All In Podcast

58: Jason Van Orden, Monetizing your Intellectual Equity

Daniel Giordano


In this episode of The All-In Podcast, Daniel speaks with Jason Van Orden, a serial entrepreneur, podcast pioneer and consultant who seeks to help thought leaders monetize their ‘intellectual equity’ by expanding their audience and creating new revenue streams.

Jason’s entry into entrepreneurship was surprisingly organic. He never had a lemonade stand, or grew up planning to work for himself. It just happened. While his first job out of college seemed like a dream come true, he found that a corporate job is just that. He quit with nothing in mind. 

Due to his interest in investing, real estate seemed like a natural step. Jason quickly got involved with his local association and began to use his marketing skills to help colleagues find more buyers. As interest increased in his services, Jason decided to offer a class. He recorded it for future use.

Jason researched other forms of promotion and stumbled upon podcasting. With a background in engineering, as well as a desire to teach, it seemed like the perfect fit. Jason dove in headfirst and created a business podcast which quickly grew into a full-fledged coaching practice, then a digital course. Looking back, Jason can see these events as breadcrumbs to where he is now. To succeed, he had to embrace each challenge and have confidence in himself.

One of the things Jason learned is that an entrepreneur must figure out what audience they want to serve. Once they know that, they can figure out what’s top of mind for their audience, and find a way to solve their problem. This can only be done through honest conversation.

Productivity comes in many forms. Activities like meditation and journaling can help you ‘step back’ from your work and see it in a new light. As he looks to the future, Jason plans to keep these practices in mind and create the ‘Spotify of ideas’ to help people find others who can solve their problems.


  • Jason’s background and early career.
  • The natural progression to entrepreneurship.
  • Why everything can be a product.
  • Creating the first internet business podcast.
  • Challenges are valuable lessons.
  • How to identify your audience.
  • Better strategy through knowledge.
  • Productivity comes in many forms.
  • The Spotify of ideas.
  • Creating a framework for scalable thought leadership.


  • “I’m not one of those people that has a really entrepreneurial story. I didn’t start a lemonade stand, or go door-to-door selling those candy bars or anything.” – Jason 
  • “I had no idea when I quit my job that podcasting would even be a thing. I had no idea that teaching entrepreneurs would be something I would enjoy so much. I was just doing my best to find some increased freedom and fulfillment for myself.” – Jason 
  • “One of the most important things you can do is to figure out what audience you want to serve, what audience you are uniquely positioned to serve with your story, perspective, your expertise.” – Jason 
  • “In a lot of ways, these breadcrumbs that led me to where I am now, at each point, I was just kind of looking for new ways to create value for people.” – Jason 
  • “Productivity doesn’t necessarily mean your butt has to be in a seat grinding out the work and writing, or talking to people or selling or whatever. It also looks a lot of different ways.” – Jason
  • “I want to start helping the best ideas, and the people with the best ideas, find the people and the problems that they can serve best.” – Jason 
  • “My vision is to create the absolute best frameworks for scalable thought leadership.” – Jason 

About Jason Van

Jason Van Orden is a serial entrepreneur with a focus on business and marketing strategy. He is the host of Impact, a podcast which seeks to help experts in their field grow their income and reach through a unique actionable framework. Jason also offers one-on-one consulting, as well as group workshops, for business owners hoping to take their brand to the next level.

Contact Jason


Instagram: @jasonvo

LinkedIn: Jason Van Orden

YouTube: @jasonvo

Facebook: @jasonvo

Access more of Jason’s content here

About the All In Podcast Show:

The All-In Podcast Show presents top Entrepreneurs, Innovators and World Changers willing to share their breakthrough moments and how they are changing the world. Focused on being “All-In” on the four areas of life: faith, family, finances, and health, host Daniel Giordano invites mentors who exemplify balance and a commitment to building a bold life of excellence.

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