Author: Dan Giordano

  • 82: Jacob Clopton, Owner & President, Clopton Capital Lending

    82: Jacob Clopton, Owner & President, Clopton Capital Lending

    82: Jacob Clopton, Owner & President, Clopton Capital Lending

    Daniel Giordano

    SUMMARY:

    In this episode of All-In, host Daniel Giordano welcomes Jake Clopton, an entrepreneur who has found (or carved out for himself) a niche within the commercial real estate lending industry. Was the path to founding Clopton Capital Lending a straight one? As is usually the case with any successful startup enterprise, it was not quite that simple. There were stepping stones, challenges, surprises and a learning curve along the way.

    A native of upstate New York now established in Chicago, where he is raising a family, Jake shares a combination of elements that have shaped his business story. The most important facet perhaps has been his ability to focus keenly and do his homework. Rather than scattering his attention among different disciplines and activities, Jake adheres to a philosophy of running one race at a time. Clearly that strategy has worked for him, since his firm is going strong after well more than a decade in business.

    Jake works with CRE owners throughout the U.S. to provide finance solutions for commercial mortgages, bridge loans, home builder financing, construction, and joint venture equity. The market might be cyclical but its evolution is constant. Jake enjoys watching how various commercial properties reconfigure and reinvent themselves for future market opportunities.

    Enjoy this fast-paced exchange between two entrepreneurs who have built their lives around having independence, choice and opportunity. Even if sometimes accompanied by risk, Jake says founding Clopton Capital afforded him the alternative he needed to traditional corporate structures that were never going to be the right fit. He leaves us with some advice from the trenches and wisdom about the importance of adhering to healthy, energy-enhancing daily rituals.

    KEY TOPICS:

    • Jake’s early years took him from an upbringing and college in upstate New York to an adventurous stint living in Argentina. Ultimately, he moved to Chicago, where he pursued an early career in trading until a lightbulb went off and he found a niche within the lending industry that set the stage for the successful firm he ultimately built.
    • When Jake looks ahead, what’s the driving goal? Very simply: To do better than last year! Always to be improving.
    • Part of how Jake maintains his market share involves carefully observing his competitors and assessing where they are so he can look for ways to go where they aren’t.
    • Is there more commercial space available in the current post-pandemic landscape? Short answer is: Yes, depending on your needs.
    • Jake does a breakdown on the commercial real estate market’s evolution and reinvention within different types of spaces, from big box to warehouse to apartment complexes.
    • Dan asks Jake to share what his motivators have been – the things that have taken him down his career path. A big part of his journey has been about finding entrepreneurial opportunities and moving always toward the direction of growth and improvement.
    • Jake shares his most significant challenge – which did not so much grow out of his entrepreneurism as out of his initial attempt to work within a traditional corporate/management structure.
    • What gets Jake out of bed and at peak performance day to day? He shares his routine:
      • His kids are an alarm clock, so he gets an early start.
      • Exercising and eating right.
      • Keeping a consistent routine.
    • Jake’s key advice for entrepreneurs just starting out: There’s no silver bullet. You need to start small and grow bigger, bigger, bigger. Also: Don’t let research and analysis lead to paralysis. Just start!
    • What Jake does for fun? Not a lot of free time, but when he has it the gym and hanging out with his three kids are favorite pastimes.
    • Dan wraps up with contacts for Jake (links provided below).

    KEY QUOTES:

    • “I have a philosophy of not trying to run too many races. I want to really focus and do what I do the best.”
    • “When you go that marketing road you can spend a whole lot of money really fast and maybe it goes somewhere – and maybe it doesn’t.”
    • “Commercial real estate is very sector-specific for how it’s performing and certain areas are very cyclical.”
    • “The drive (for me) was always to be an entrepreneur and doing my own thing and not working for somebody else. There’s always a growth aspect. It’s like lifting weights. You’re always trying to get to the next level.”
    • “Instead of wholesaling my work to people that work under me, I wanted enough back-end support to be able to just do a lot of the work myself. That transition was difficult, but in the end worked out extremely well.”
    • “Getting up early and getting into the right mindset for the day really helps out.”
    • “If you’re feeling good and have energy, that’s going to translate into a happy life.”

    About Jake:

    Jake is the founder and president of Clopton Capital, a commercial mortgage broker and financial intermediary that arranges and structures commercial real estate finance, specializing in the $1 to 50+ million debt and equity space. Our typical clients are private investors, family offices, and real estate companies. 

    Contacts for Jake:
    Website: www.cloptoncapital.com
    @Facebook
    @LinkedIn@Insta
    @YouTube

    About the All In Podcast Show:

    The All-In Podcast Show presents top Entrepreneurs, Innovators and World Changers willing to share their breakthrough moments and how they are changing the world. Focused on being “All-In” on the four areas of life: faith, family, finances, and health, host Daniel Giordano invites mentors who exemplify balance and a commitment to building a bold life of excellence.

    Previous Episodes: https://www.allinpodcast.com

    Contacts for Daniel:

  • 81: Brian (The Bacon Guy) Basilico, Content Marketing Expert

    81: Brian (The Bacon Guy) Basilico, Content Marketing Expert

    81: Brian (The Bacon Guy) Basilico, Content Marketing Expert

    Daniel Giordano

    SUMMARY:

    On this episode of All-In, Host Daniel Giordano chats with Brian Basilico, known to many as “The Bacon Guy.” The focus is on all things marketing – including the sea change that has gone on as a result of the advent of the internet. The conversation starts out with some background on Brian’s upbringing and early entrepreneurial passion for music, which turned out to reveal a powerful draw to advising people about branding and other facets of business growth.

    For anyone who wonders, Brian shares a quirky backstory as to how he became “The Bacon Guy” and what the acronym means (Building Authentic Connections Online Networking). How marketers make those all-important connections has changed drastically with the explosion of social media and other web-based communications tools, but in terms of content Brian says many of the tenets remain the same. It turns out that the delivery of messages can take different forms, while effective, high-quality marketing collateral remains the same across all mediums.

    Brian shares thoughts on where he is with his career, his big-picture goals (which involve more than measuring success strictly with dollar values) and a few tricks to avert pitfalls he’s stumbled into over his many years as an entrepreneur in the marketing and coaching space.

    There is a lot to dig into and learn about the website optimization, online metrics and compelling content that form the core of Brian’s business – and tremendous success over four decades of helping clients create stronger sales relationships and ultimate outcomes.

    To access all things Bacon Guy – including his books, podcasts and other links – click @Linktree.

    KEY TOPICS:

    • Brian shares a little of his background growing up in New York and Chicago, where he currently lives. His early love was recording and performing music, which he credits with helping him find his way into his passion for marketing.
    • What was life like as Brian worked to transition from one creative area to another? Was there a clear-cut process? Not at all! The internet exploded and all the old ways of marketing were in a state of evolution.
    • Dan and Brian muse on the old days of the 90s – when handheld devices did not contain access to a virtual universe.
    • What the “Bacon” in “The Bacon Guy” stands for: Building Authentic Connections Online Networking.”
    • What drives Brian? Two main superpowers:
      • A talent for conducting interviews.
      • A passion for teaching and mentoring.
    • Brian’s career trajectory has not been straight upward. There have been setbacks:
      • A raw sewage backup forced the shutdown of Brian’s early recording studio and a subsequent bankruptcy.
      • In 2020, Brian fell ill with a serious (non-Covid-related) case of sepsis that put a huge strain on his business (which came through fine on the other end).
    • Content is still king and not so different than when Brian started out in the 1970s. The big change is delivery – so many social media and other platforms that have altered the game in terms of ways and means of attracting eyeballs.
    • Brian explains his big goal and vision: Cultivating a combination of lifestyle and success. He chooses the clients and vendors he works with very carefully because quality of life is for him co-equal in importance with success.
    • Brian offers some hard-earned advice:
      • If he’d sought out mentoring and support earlier in his career, he might have built it more quickly and effectively.
      • Never stop learning and constantly investing in yourself.”
    • Dan wraps up with contact info for Brian, who is reachable through a number of links (included below).

    KEY QUOTES:

    • “Through the course of many years, I’ve constantly had to reinvent based on what was going on … I’ve had to learn and grow.”
    • “What I’ve learned to do is figure out the nooks and crannies that other people are missing in their business and use them in teaching how to get there.”
    • “Anybody can do execution. Tons of people do that. But coming up with the right strategy for each business in a unique way is a combination of asking the right questions and teaching what people need to know.”
    • “Everybody is so attached to bright shiny objects, looking for the easy button. But there really is no easy way to circumvent (challenges).”
    • “Every doctor needs a doctor. Every mentor needs a mentor. Every coach needs a coach.”
    • “It’s so important to figure out ways to optimize the brain and grow. There’s so much we have to learn that we generally don’t have time for. But it’s uber-important.”

    About Brian:

    Brian primarily works with B2b Companies ($10-$100 million in sales) and Solopreneurs, teaching them how to use marketing techniques to increase sales through Relationship Marketing & Social Selling. 

    Contacts for Brian:

    Websites:
    www.BaconPodcast.com
    www.B2b-im.com
    @Linktree
    @LinkedIn
    @Facebook
    @Insta
    @YouTube

    About the All In Podcast Show:

    The All-In Podcast Show presents top Entrepreneurs, Innovators and World Changers willing to share their breakthrough moments and how they are changing the world. Focused on being “All-In” on the four areas of life: faith, family, finances, and health, host Daniel Giordano invites mentors who exemplify balance and a commitment to building a bold life of excellence.

    Previous Episodes: https://www.allinpodcast.com

    Contacts for Daniel:

  • 80: Nina Cooke, Mindset Secret To Overcome Procrastination

    80: Nina Cooke, Mindset Secret To Overcome Procrastination

    80: Nina Cooke, Mindset Secret To Overcome Procrastination

    Daniel Giordano

    SUMMARY:

    Entrepreneurial success requires more than keen business skills and strategy. This episode of All-In explores another essential component: Mindset. With his guest Nina Cooke, a coach who specializes in uncovering self-limiting beliefs, Dan explores the intersection between what we tell ourselves and what we’re able to achieve as a result. When the inner monologue is full of self-doubt, feelings of unworthiness or fear of rejection, we are inevitably going to wind up holding ourselves back.

    Negative self-talk is unquestionably damaging, but many of us aren’t even aware of it. Nina’s practice is built around helping high-level executives, many of whom have already had business coaching, access another core element of growth and long-term achievement: Conscious and unconscious thoughts. Once brought to the surface, Nina helps people examine the roots of their inner monologue and consider alternative mindsets.

    Drawn from her own early upbringing in England (and some of the patterns she developed that did not serve), as well as the journey she took to becoming a self-confident coach, Nina explains why she went “All-in” with this particular specialty and how intentionality changes not only careers but lives.

    Interested in learning more about where you are with your own mindset? Nina is offering a free Millionaire Mindset scorecard here. And episodes of her podcast are available by clicking here.

    KEY TOPICS:

    • Nina shares a bit of background about her early family life and the ways in which it shaped her. She grew up feeling a sense of isolation, lack of agency, withdrawal and fear of authority. As she grew older, she often felt herself faking confidence.
    • Nina started out with a people-pleasing mindset that felt inauthentic. In having children of her own, she saw an innate confidence that made her curious. She wanted some of that same natural self-esteem!
    • It took some time but when Nina found the right process, she was transformed:
      • Instead of feeling that it was unsafe to be visible and that she wasn’t enough, she flipped it and embraced beliefs that were just the opposite.
      • She’s remains a work in progress, but the difference in how she shows up for the people in her personal and professional life has been remarkable.
    • How was it that Nina made the transition from getting coaching to becoming one: It happened when she realized that many business executives were being held back by mindsets or self-imposed limitations similar to those she’d overcome.
    • Nina shares a challenge she faced along the path to being “All-in” with her current coaching practice. Early on she wasn’t getting the penetration she wanted. People weren’t interested in her services. Solution? She stopped showing up as if on a sales call and started approaching prospective clients for a personal chat.
    • Some of the most common blocks Nina can trace to negative mindsets?
    • Imposter syndrome: In which an entrepreneur erroneously believes there is something about them that leaves them vulnerable to being exposed.
    • A self-limiting belief that rejection is scary: Some would-be entrepreneurs don’t get out of the gate for fear that someone will say no and crush them.
    • Persistent feelings of unworthiness are a close corollary to fear of rejection.
    • Does Nina have a typical client or common area in which business owners struggle? Generally they come to her when they realize that business coaching in and of itself will not be enough to remove the deeper mental blocks that are an impediment to growth and moving forward.
    • Nina offers her key piece of advice: Pay attention to your thoughts. Unless brought to the surface, what you are thinking shapes all kinds of choices, and not necessarily in ways that you’ll like. Write down your thoughts, get them out of your head and let go of any that are not serving you.

    KEY QUOTES:

    • “I thought I wasn’t likable and I wasn’t lovable, so I would try to get people to like me by trying to figure out what they wanted me to say and how they wanted me to behave.”
    • “I thought I could show entrepreneurs that they could start showing up in a bigger way, start raising their prices, reach out to people.”
    • “If we have a self-limiting belief that rejection is scary, we’re going to do everything within our power not to be in a position where someone can say no to us.”
    • “If you ask your client why they can’t have something, it will often come down to why they don’t feel they deserve it.”
    • “Get out of your head, get it down on paper and tell yourself: ‘I’m making it all up.’ Once you know it’s a lie, you’re not going to carry on buying into it.”
    • “I wish a limiting belief would dissolve forever, but often it will come back … but at least you’re becoming aware of where you’re holding yourself back.”

    About Nina:

    Nina Cooke helps 6- and 7-figure coaches, consultants and experts to build authority and boost their profit by creating an unstoppable mindset. She has worked with 100s of established entrepreneurs, helping them to increase their profits by up to 800%. The host of “Entrepreneur’s Inner Game Podcast, she has interviewed world-class entrepreneurs and best-selling authors. She’s been featured in Entrepreneur magazine, on BBC Radio, and on top podcasts.

    Follow Nina:

    Website: www.ninacook.co.uk
    @Facebook
    @LinkedIn
    @Insta

    About the All In Podcast Show:

    The All-In Podcast Show presents top Entrepreneurs, Innovators and World Changers willing to share their breakthrough moments and how they are changing the world. Focused on being “All-In” on the four areas of life: faith, family, finances, and health, host Daniel Giordano invites mentors who exemplify balance and a commitment to building a bold life of excellence.

    Previous Episodes: https://www.allinpodcast.com

    Contacts for Daniel:

  • 79: Tara Patten, Image Coach and Virtual Stylist

    79: Tara Patten, Image Coach and Virtual Stylist

    SUMMARY:

    This episode of All-In features a woman who clearly has found her perfect professional match. Tara Patten is an image coach and virtual stylist whose lively personality and passion for helping people uncover their best selves is nothing short of inspiring. Daniel hosts a conversation that is both energizing and informative.

    While Tara is full of passion for her business and mission today, the road to get there was anything but a straight one. Born in England, raised and educated in Florida and Maryland, she was in search of a calling. That search took her to California and ultimately aboard cruise ships in the Caribbean, where she loved being a “shopping ambassador.” It was her first hint of where things ultimately would go. But, as is so often the case, there were a few storm clouds before blue sky broke through.

    At one period, when the way forward seemed particularly murky, Tara realized there was only one thing to do – something she recommends we all consider when the chips are down: Ask for help. She got invaluable coaching and before long had conceived of the branding and styling niche she occupies so successfully today. Learn about the services she provides and the results she witnesses when her clients decide to focus on – and commit to – doing some personal work. This episode is like several seminars in one podcast. Tara is excited about showing up in the world and helping people put forth their very best selves – and the feeling it’s infectious!

    Click here to schedule a consultation with Tara. And if you’d like to listen to episodes of Tara’s podcast, click here.

    KEY TOPICS:

    • Tara shares a little about her background, which stretches from England to Florida to Maryland to California to becoming a shopping ambassador at sea on a cruise ship. All of these experiences have shaped her understanding of branding and communications.
    • How Tara made her “all-in” shift towards branding and image curation – something that lit her up like nothing else ever had.
      • She loves shopping.
      • She loves creating confidence.
      • She loves teaching people how to dress for their bodies.
    • Helping people discover who they are and represent in a way that’s empowering is a driving passion for Tara.
    • In addition to photo shoots and other styling options, Tara has recently added a service to help people (especially those in a life transition) create dating profiles.
    • Dan asks Tara about how she navigates when her entrepreneurial goals seem elusive. What pushes her through? Seeing the opportunity for growth.
    • Sometimes the paths that are darkest lead to reconsideration (often, as in Tara’s case, with the help of a coach) followed by a reconfiguration.
    • Tara has simple advice for people who are struggling, either personally or professionally: Ask for help.
    • When it’s time to get clarity, Tara recommends sitting down with a pen and paper. Ask yourself: What do you want? Who do you want to be?
    • Tara offers an exercise: Make the practice of journaling and asking yourself about your goals and dreams a daily morning ritual. It generates creativity and manifestations of all kinds.
    • A gratitude practice and coaching make great complements to a morning journaling ritual.
    • Tara is really excited about the community growing up around podcasts like Daniel’s and the impact that coaches are having on people.

    KEY QUOTES:

    • “If you’re going to start a movement and inspire people to buy what you have, you have to have that emotion attached, that reason behind it.”
    • “You can’t change who you are, but you can bring out that truth in who you are through really considering what you want to represent by what you’re putting on.”
    • “Challenging times – those are the times when we’re forged in the fire. If I don’t have haters, I’m doing something wrong. If you’re not ruffling some feathers then you’re not doing enough.”
    • “If you’re showing up for your life – even if you don’t want to – and presenting the person you want to become, that’s how you close the gap.”
    • “Success leaves clues – so I started following those clues!”
    • “Gratitude, journaling, having a morning practice and really getting clear on next steps for reaching your goals – and working with a coach, of course – is the most powerful way to really create a life and business that you love.”
    • “You don’t have to keep asking whether there is more. There is, and it’s definitely inside of you. There are so many people who want to unlock it with you.”

    About Tara:

    Tara Patten has decades of experience in branding, marketing and digital innovation. “I am a connector of people and creative solutions.” Tara says. Originally from London, England, Tara grew up in Orlando, Florida. Since childhood, Tara has been an entertaining storyteller. From starring in commercials, stage productions, magazine ad campaigns, fashion shows to hosting television programs, Tara developed her passion for the most effective way to connect with audiences through energetic presentations. Today, Tara Patten is an innovative digital marketing consultant, virtual fashion stylist, image coach, and international speaker. She specializes in strategy implementation for businesses that want to grow online by mastering their time and presence with evergreen marketing campaigns.

    Contacts for Tara:

    Websites: www.tarapattenstylist.com
    @Facebook
    @LinkedIn
    @Insta
    @YouTube

    About the All In Podcast Show:

    The All-In Podcast Show presents top Entrepreneurs, Innovators and World Changers willing to share their breakthrough moments and how they are changing the world. Focused on being “All-In” on the four areas of life: faith, family, finances, and health, host Daniel Giordano invites mentors who exemplify balance and a commitment to building a bold life of excellence.

    Previous Episodes: https://www.allinpodcast.com

    Contacts for Daniel:

  • 78: Lance Krek, From Boots to Business

    78: Lance Krek, From Boots to Business

    SUMMARY:

    On this episode of the All-In Podcast, Daniel talks to Lance Krek, an entrepreneur involved on the retail side of the cannabis industry.

    Lance sees the benefits of cannabis, especially for medicinal purposes. His passion for the industry enabled him to successfully transition from military life to the business realm. From boots to business and no prior formal business training, Lance initially faced adversity as an entrepreneur, yet he was determined to strive for excellence in the cannabis industry.

    Lance also expresses a couple advantages of his position within the industry. First, the retail side has given him a great perspective of how the process functions from the endpoint. And second, he wants to educate the public about cannabis and how it can be used safely and responsibly.

    Though a noticeable stigma still lingers within the cannabis industry, Lance hopes that the product will be treated more like alcohol – not in the sense that it can be abused, yet in the sense that it should be easily accessible, regulated efficiently, and taxed fairly.

    KEY TOPICS:

    • Lance shares his background as a military child and his journey serving in the Army.
    • His transition from military life to the business world and the challenges he faced during the career switch.
    • Why he chose the cannabis industry, and the advantages Lance sees from the retail side.
    • The stigma of cannabis and how the benefits should outweigh the cons – Lance draws parallels to other substances that can be used versus abused, such as alcohol or prescription drugs.
    • What Lance hopes the industry will look like in the future, and he will continue to be an advocate for global access for cannabis.
    • Lance shares advice for potential entrepreneurs and business owners.

    KEY QUOTES:

    • “It pulled on my heartstrings to see the parents that weren’t so fortunate, with the children that were struggling with autism…and seeing how cannabis in the anecdotal form was facilitating the turnaround for all these ailments…and it made me re-evaluate priorities.”
    • “The entrepreneurial side was motivating me to do this for myself and my family, and if I was going to do this successfully, I didn’t want to do it half-assed.”
    • “You’re all in or you’re all out, and I was all in, and I wasn’t going to stop.”
    • “An idea is great, but to actually get it to execution to the ground floor is completely different.”
    • “I wanted to be the end-point of the user because, as a parent, I could convey that message easiest to the customer (directly).”
    • “Gave me a chance to see how the industry worked from the end point and everything behind it.”
    • “Right now, it seems like it’s a self-medicating industry and a recreational industry…but people use it in moderation.”
    • “I think cannabis is scaring a lot of people in the medical community, actually going after the root of the problem.”
    • “Just like the name of the show…if you’re not all in, then you’re all out, so if you’re going to jump in, jump all in.”

    About the All In Podcast Show:

    The All-In Podcast Show presents top Entrepreneurs, Innovators and World Changers willing to share their breakthrough moments and how they are changing the world. Focused on being “All-In” on the four areas of life: faith, family, finances, and health, host Daniel Giordano invites mentors who exemplify balance and a commitment to building a bold life of excellence.

    Previous Episodes: https://www.allinpodcast.com

    Contacts for Daniel:

  • 77: Matt Johnson, Founder of the MicroFamous FastTrack

    77: Matt Johnson, Founder of the MicroFamous FastTrack

    SUMMARY:

    Knowing how to keep laser-focused is a superpower not just for business coaches but for any entrepreneur who wants to cut through the noise. On this episode of the All-In Podcast, Daniel discusses the power of clarity with Matt Johnson, author and founder of the MicroFamous FastTrack. He has built his successful coaching consultancy, Pursuing Results, around providing thought leaders the tools they need to achieve the profile they want.

    Matt shares the foundational framework he has developed, including a marketing system on which to build dreams once they’re clearly defined. He teaches clients how to set themselves apart by optimizing every aspect of their podcast presence – from booking guests to cultivating clients to leveraging social media, blogging and networking opportunities. It all starts with making the hard choices necessary to produce a compelling business proposition.

    Getting clear about clarity was itself an “aha” moment for Matt, who went All-In and found a business model to go the distance only after he finally shed distractions, side businesses and partnerships that weren’t 100 percent in his own best interest. Now? Matt has time not only to build a thriving coaching practice but also deliver impact, promote important ideas and pursue his passion for making music.

    If you’re interested in producing (or appearing on) an effective podcast that delivers at every level, then this is the All-In episode for you.

    You can learn more about the 80/20 principle that Matt mentions in author Richard Koch’s book, “The 80/20 Principle: The Secret to Achieving More with Less”.

    Matt’s book, “MicroFamous: Become Famously Influential to the Right People,” can be purchased here. Or find out about his unique  Trello networking strategy.

    KEY TOPICS:

    • A bit about Matt’s early years: growing up in the Midwest, the son of a pastor, and deciding in his mid-20s to start a real estate team on the eve of the mortgage crisis that cratered the market. It all set the stage for what lay ahead!
    • Matt found his niche when he became a consultant to people building coaching consulting companies, with a special focus on podcast strategy.
    • ALL-IN: When Matt realized he needed to shed extraneous side businesses consulting with others and decided to focus entirely on his own agency. It was the “decision that changed everything.”
    • Matt’s quality of life is tremendous because he has designed a system that allows him to manage and grow his agency in about four hours a week.
    • Matt highlights why the 80/20 principle gives him necessary perspective when it comes to his entrepreneurial style and goals.
    • A peak into what drives Matt: Emerging thought leaders inspire with life-changing content that has the potential to make a big impact.
    • Is this person someone you’d be excited to see if they stopped through your town? If not, then they probably aren’t a client with whom you should be working.
    • Keep the Faith: Even if they aren’t in your pipeline, there are ideal clients out there and they will show up.
    • With messaging, the more “niche” the better.
    • Matt’s shares thoughts about set-backs: His All-In moment was the result of one!
    • A few tips for becoming MicroFamous:
      • Decide who the right people are.
      • Define your message and vision with total clarity.
    • Matt’s life vision involves a mix: Growing an impactful business and pursuing his passion as a musician, among other things.
    • Finding that “clear and compelling idea” means discerning foundational beliefs and refining exactly what you’re bringing to market – and why!

    KEY QUOTES:

    • “At the end of the day, freedom is my No. 1 value and I want to be involved in something where I get 100 percent of the reward.”
    • “We sell one thing to one kind of person, so it’s extremely focused, extremely packaged and systematized.”
    • “I don’t want to build this multi-seven-figure business that at the end of the day I don’t feel is really fulfilling. Why not skip that and go to the thing that’s really fulfilling?”
    • “It’s really about getting the right filters in place and lead generation. The more confident you are, the more specific you can get about who you want to work with.”
    • “There’s always more ideal clients coming down the track.”
    • “I needed to go out on my own to figure out my true superpowers and skill sets.”
    • “You’ve got to know who the right people are – and I think a lot of entrepreneurs aren’t quite sure.”
    • “If we establish home base first, it makes a whole bunch of other things easier.”
    • “People underestimate just how much noise there is online and how unbelievably clear and concise we have to be to cut through it.”

    About Matt Johnson

    About the All In Podcast Show:

    The All-In Podcast Show presents top Entrepreneurs, Innovators and World Changers willing to share their breakthrough moments and how they are changing the world. Focused on being “All-In” on the four areas of life: faith, family, finances, and health, host Daniel Giordano invites mentors who exemplify balance and a commitment to building a bold life of excellence.

    Previous Episodes: https://www.allinpodcast.com

    Contacts for Daniel:

  • 76: Jonathan Goldhill, Strategic Thinking, Execution Planning & Accountability Coaching

    76: Jonathan Goldhill, Strategic Thinking, Execution Planning & Accountability Coaching

    76: Jonathan Goldhill, Strategic Thinking, Execution Planning & Accountability Coaching

    Daniel Giordano

    SUMMARY:

    On this episode of the All-In Podcast, Daniel’s guest shares some of the key ingredients specific to establishing and growing a transgenerational family business. Founder of the Goldhill Group, Jonathan Goldhill grew up outside of New York City, watching his own father and grandfather manage and grow their own company. The rewards are significant and – sometimes – so are the challenges.

    The Goldhill Group provides strategic thinking, execution planning, and accountability coaching to businesses. Based in the Los Angeles metro area, the consultancy serves closely-held and family business clients in the lower to middle market nationwide. 

    Next-Gen entrepreneurs looking to advance a legacy started by parents, grandparents or other family relations have to think not just about taking the reins but keeping that business relevant. Over 30 years of growing his coaching consultancy, Jonathan has tracked what works – and doesn’t – when it comes to building on a previous generation’s foundation. Very often visionary decision-making upsets status quo and tries interpersonal communications skills, which is why Jonathan wrote his book, Disruptive Successor: Driving Growth in Your Family Business.

    Enjoy this lively conversation that spans Jonathan’s career, with its twists and turns, and wraps up with a peek inside his playbook, which is designed to help family businesses scale up and evolve with the times. It’s a unique sweet spot – and easy to understand why Jonathan has gone “all-in.”

    KEY TOPICS:

    • Jonathan shares a bit about his upbringing in Westchester County, NY, and how it influenced his formative understanding of what it means to live an integral life.
    • A sociology major at UC Santa Barbara, Jonathan’s early career was about empowering communities and fostering positive social change.
    • Early entrepreneurial ventures included events in the New Age space and an art/clothing company that taught him some valuable lessons and sparked his decision to get his MBA.
    • Jonathan has found that family businesses often have to morph within a single generation and alter some of the more staid patterns that prevailed for decades.
    • There are common threads that presage multi-generational wealth:
      • Diversification – Taking chips off the table and reallocating into other asset classes that don’t require a lot of upkeep.
      • Scaling – Resisting complacency with vision and a determination to grow.
      • Purpose – Assessing and defining what it is that feeds an appetite for business.
    • Jonathan hasn’t experienced many professional set-backs, but shares some of the challenges he faced trying to scale up a coaching consultancy business.
    • 1 Piece of Advice? Surround yourself with A-team players. The only thing more costly than top-of-the-line talent is mediocre talent.
    • Jonathan’s playbook includes:
      • Focus on priorities.
      • Measure performance.
      • Have regular meetings to review metrics.
    • What’s next for Jonathan: Once fully immunized, he’s back on the road meeting with clients in-person and promoting his podcast, which is based on his book, Disruptive Successor: Driving Growth in Your Family Business.
    • Jonathan provides contact info and refers listeners to tools and other information at his consulting website (resources below).

    KEY QUOTES:

    • “My family business clients were loyal. I did really well managing in the spaces between them – the unspoken words, conflict. Helping them to scale the business and work with … what I term the disruptive successor.”
    • “The speed and pace of change, due to technology, process model improvements and quality improvements, it’s much faster today.”
    • “For family businesses to stay relevant, next-gen leaders can’t just ride the coattails of his/her mom or dad.”
    • “People matter first. If you don’t surround yourself with a great team of players, then you are missing out on some incredible opportunities.”
    • “You can have great sales systems but if you don’t have good people who can execute on it, it’s like a leaky bucket. You keep pouring in water that keeps leaking out.”

    About Jonathan Goldhill

    Website: https://www.thegoldhillgroup.com

    Jonathan’s book: Disruptive Successor: Driving Growth in Your Family Business

    Email: Jon@thegoldhillgroupcom

    @LinkedIn

    @Twitter

    Check out the LinkedIn Ads Show Podcast!

    About the All In Podcast Show:

    The All-In Podcast Show presents top Entrepreneurs, Innovators and World Changers willing to share their breakthrough moments and how they are changing the world. Focused on being “All-In” on the four areas of life: faith, family, finances, and health, host Daniel Giordano invites mentors who exemplify balance and a commitment to building a bold life of excellence.

    Previous Episodes: https://www.allinpodcast.com

    Contacts for Daniel:

  • 75: Steven Lewis, Navigating the Copywriting Industry

    75: Steven Lewis, Navigating the Copywriting Industry

    75: Steven Lewis, Navigating the Copywriting Industry

    Daniel Giordano

    SUMMARY:

    On this episode of the All-In Podcast, Daniel speaks with Steven Lewis of Taleist copywriting. Steven’s career began in web development, during which time he found himself ahead of the curve, constantly explaining to people what a website was. Afterward, he turned to writing and has been working with copywriting which, he notes, doesn’t change and will never change.

    Steven says that he prefers not to gravitate toward a niche because he likes the excitement of a variety but also because it’s advantageous to bring things from one area into another. His specialization is simply making copywriting work online. The difference between content writing and copywriting is that copywriters not only need to entertain and inform (like copy writers) but they also have to get the reader to do something. This is the hard part.

    When asked about a challenge in copywriting, Steven notes that an ongoing setback in copywriting is education and getting clients to understand why copywriting is a bigger investment than a couple hundred bucks. The traffic that comes to their website has to read something that converts into an action step.

    At the end, Steven emphasizes the research that good copywriting involves. It is much more than writing good sentences and there is a lot of work that goes on before a single word is typed. Understanding the client’s business backward and forward is essential and letting them in on your process is also a key to success.

    KEY TOPICS:

    • Steven shares his background growing up in Hong Kong and how he got into writing
    • Copywriting hasn’t changed and won’t change
    • The difference between copywriting and content writing
    • The challenge of Steven’s journey through copywriting
    • Steven’s advice to someone struggling with conversion
    • How Steven tells clients about the research copywriting involves

    KEY QUOTES:

    • “Copywriting is one of those things that hasn’t changed at all ever. Human psychology hasn’t changed. The media hasn’t really changed.”
    • “You bring things from one area to another area… I think if you niche too much and then you wear a groove, eventually you can’t see over the edges of the groove and that’s worrying.”
    • “Content writing is about educating, informing, and entertaining… Copywriters have to entertain and inform but they also have to get you to do something.”
    • “An ongoing setback with copywriting is that people don’t understand why it’s a bigger investment than a couple hundred bucks.”
    • “You need to understand the client’s business. What do they sell? What do they think they sell?… What do they think makes them different?”
    • “There’s always more that you can do, but you also have to do what is possible within the client’s budget.”

    About Steven Lewis

    Steven Lewis, a successful copywriter, grew up in Hong Kong then attended the University in the UK. After university, he returned home to Hong Kong where he got his first job and started his first business which was a web development agency which was, at the time, an uphill battle just to explain what a website was.

    From there, he went into journalism and his career has been all about writing since then. He moved to Australia as an adult and now works with Taleist copywriting and seeks to help clients understand the research that goes into good copywriting that leads to conversion.

    Website: https://taleist.agency/

    Check out the LinkedIn Ads Show Podcast!

    About the All In Podcast Show:

    The All-In Podcast Show presents top Entrepreneurs, Innovators and World Changers willing to share their breakthrough moments and how they are changing the world. Focused on being “All-In” on the four areas of life: faith, family, finances, and health, host Daniel Giordano invites mentors who exemplify balance and a commitment to building a bold life of excellence.

    Previous Episodes: https://www.allinpodcast.com

    Contacts for Daniel:

  • 74: Christina Hills, Empowering People to Move Their Business Forward

    74: Christina Hills, Empowering People to Move Their Business Forward

    74: Christina Hills, Empowering People to Move Their Business Forward

    Daniel Giordano

    SUMMARY:

    On this episode of the All-In Podcast, Daniel speaks with Christina Hills, formerly the Shopping Cart Queen and now an entrepreneur passionate about empowering people to move their businesses forward.

    Christina shares her background and how she came from a demanding career in the film and television industry to being a work-from-home mom helping clients to create websites and online courses to move their business forward. She and Daniel discuss what it’s like to be entrepreneurial parents with the desire to spend more time at home with kids.

    As Christina built her own business, she notes that one of the biggest challenges was figuring out what was a good opportunity and what was not a good opportunity. She says that there is tons of business to be had, you simply have to discern which opportunities are right for you and which ones you need to let go.

    One of the big takeaways for listeners considering exiting their career or launching something new is the Saturday Morning Test, which Christina explains in this episode. Does what you want to launch get you excited enough to get out of bed on a Saturday morning? She reminds listeners that you don’t have to be an expert, you just have to really like the market you’re in and turn to the expertise you need.

    At the end, Christina and Daniel talk about the spiritual aspect of business, what sort of people her business tends to attract, trusting your gut, and letting the right clients find their way to you.

    KEY TOPICS:

    • Christina’s background and how she got to be an entrepreneur
    • Working from home as an entrepreneur
    • The hardest part about building her business: evaluating opportunities
    • The Saturday Morning Test is Christina’s advice for someone considering launching something new
    • Christina’s desire to make technology simple and empower people to move their business forward
    • Competition and attracting the right clients
    • Trusting your gut and using intuition

    KEY QUOTES:

    • “I teach people not to be web designers but to be in control of their marketing and their website using WordPress.”
    • “People always see the success that we have in business, but they don’t see the challenges, the failures, the frustrations, maybe some of the late nights burning the midnight oil.”
    • “There’s tons of business out there, you just have to be good at discerning: ‘Is this one right for me or should I let it go?’ That’s the hardest part about being an entrepreneur.”
    • “Websites – they’re digital but they do have vibrations, right? They communicate something to people.”
    • “Your right client’s going to hear you, going to see you, going to listen to your message and be attracted to you.”
    • “I think people early in their business don’t trust their gut and the more I trust my gut, the more it works for me.”
    • “That’s what makes being an entrepreneur so exciting is because you get to move through this entrepreneurial path and it’s a little bit different for everybody.”

    About Christina Hills

    Christina Hills, a successful entrepreneur, grew up in New York City, attended high school and college in Boston, then moved to Los Angeles right after college and worked in the film and television industry doing special effects. Once her baby girl made her a mother, she quit her demanding job and became an online entrepreneur to be able to spend more time at home and have a flexible schedule.

    After a time helping clients set up online shopping carts, she focused on providing online classes for website creation. Now, she loves to teach technology, breaking it down to make it simple for those who aren’t technology gurus.

    Website: https://christinahills.com/

    https://websitecreationclass.com/checklist-evergreen

    LinkedIn: https://www.linkedin.com/in/christinahills

    Check out the LinkedIn Ads Show Podcast!

    About the All In Podcast Show:

    The All-In Podcast Show presents top Entrepreneurs, Innovators and World Changers willing to share their breakthrough moments and how they are changing the world. Focused on being “All-In” on the four areas of life: faith, family, finances, and health, host Daniel Giordano invites mentors who exemplify balance and a commitment to building a bold life of excellence.

    Previous Episodes: https://www.allinpodcast.com

    Contacts for Daniel:

  • 73: Resilience Speaker, Mindset Expert, & Practicing Therapist

    73: Resilience Speaker, Mindset Expert, & Practicing Therapist

    73: Resilience Speaker, Mindset Expert, & Practicing Therapist

    Daniel Giordano

    SUMMARY:

    On this episode of The All-In podcast, Daniel sits down with therapist, author, and resilience expert Darlene Corbett to talk all things therapy and hope in the age of COVID. Darlene grew up with a disabled sister, a circumstance she believes led to her desire to help people in her career. Throughout their conversation, Darlene and Daniel touch on hypnotherapy, the practices Darlene employs to keep herself healthy as a therapist, and the best ways to beat back isolation.

    Darlene’s biggest hope is that through her work she will have helped someone see their worth. Don’t miss this insightful and hopeful conversation from two people who believe that as long as there’s life on earth, there is hope.

    KEY TOPICS:

    • How Darlene’s years growing up in central Massachusetts with a disabled sister led to her career as a therapist.
    • Darlene has been practicing hypnotherapy since 1991, after sexual abuse and trauma came to light in the ‘80s and ‘90s.
    • In the late ‘80s, Darlene experienced a string of nightmares about someone breaking into her condo that she attributes to the trauma she hears about through her practice. The nightmares eventually subsided, but sometimes the sadness and unfairness she hears about can get to her.
    • Some practices that Darlene employs to protect herself from taking on the burdens of her clients include:
      • Starting with that positive foundation
      • Exercising
      • Singing
      • Reading
      • Writing
      • Looking at what she’s grateful for
    • Life can be tough, but Darlene believes we can always look for hope.
    • The biggest psychological issue Darlene has noticed since the beginning of the pandemic is isolation.
      • Anxiety and depression have increased from either feeling disconnected or the fear of getting COVID.
    • For someone who’s experiencing isolation, here are some things they can do:
      • Try to connect virtually
      • Develop something new
      • Get outside and take a walk
    • Darlene hopes that through her work she’s been able to help someone see their worth and helped people in a way that makes them believe in themselves.
    • The best ways to contact Darlene.

    KEY QUOTES:

    • “It was there in the cards, in the stars, in the genes—that’s why I’m a therapist.”
    • “Every so often it gets to me when I hear such sadness, such unfairness.”
    • “I do things that distract me, that take me away, and I remind myself that sitting with people that have wounds—inward wounds, outward wounds, or both—I remind myself that I’m very blessed.”
    • “As long as we have life on this earth, there’s hope. Be open to the possibility that you can develop something new in every chapter of your life.”
    • “Nothing truly stays the same. The only thing that is constant is change.”
    • “I want to be remembered for that fact that I could help someone see their worth.”

    About Darlene

    I firmly believe it is an honor and a pleasure to speak to associations and organizations as I engage them to achieve greater success. How do I do this? I remind audiences that how we think is everything, and changing mindset is the beginning of getting unstuck. My book, Stop Depriving The World of You, embodies my absolute belief that everyone is capable of getting unstuck no matter age or circumstances.

    All organizations and people plateau at some point for a variety of reasons. Consequently, they become mired in a certain mindset and get stuck. During these static periods of performance, they can benefit from discovering dormant strengths and talents as a way to change mindset, get unstuck, and make way for growth and change. 

    With over thirty years of experience working with professionals to alter their mindset and get unstuck, I have developed and utilized the tools to augment this and attain peak performance for greater success. My high-content speeches provide individuals and organizations these same strategies needed to overcome the normal dips and plateaus that inhibit performance. By implementing these strategies, mindset will change, performance will increase, potential will be unleashed, and success will be achieved at the optimal level desired.

    I have a dual degree in Psychology and Urban Studies. In addition, I received my masters’ degree from Boston University and have been a licensed therapist in the State of MA for over 25 years. I am an active member of several industry associations, including the National Speakers Association, Toastmasters International and the Wachusett Chamber of Commerce. Currently, I serve on the Board of Directors for Abby’s House in Worcester, MA.

    I am a Featured Contributor with BizCatalyst 360 where I have a column “Inspiring You,” and I have been quoted in Knox News, MSN.com, Bustle, and Best Life. Other articles and blogs can be found on DarleneCorbett.com, LinkedIn, Sixty and Me, Goodreads and Thrive Global.

    In August of 2019, I became the podcast host for Tap Into The Powber of U, which can be found on iTunes, iHeart Radio, Spotify, Stitcher or any other platform where you listen to podcasts. 

    Further Info/Contacts: 

    DarleneCorbett.com

    Stop Depriving the World of You: A Guide for Getting Unstuck

    About the All In Podcast Show:

    The All-In Podcast Show presents top Entrepreneurs, Innovators and World Changers willing to share their breakthrough moments and how they are changing the world. Focused on being “All-In” on the four areas of life: faith, family, finances, and health, host Daniel Giordano invites mentors who exemplify balance and a commitment to building a bold life of excellence.

    Previous Episodes: https://www.allinpodcast.com

    Contacts for Daniel: